NIKE A creative brand has given a few lucky people the chance to walk on water (literally) while adding some spirituality to their style after releasing limited edition ‘Jesus shoes’ that are filled with holy water and have been blessed by a priest – and cost a staggering $3,000.
However, despite the sky-high price tag, it seems there were plenty of people out there willing to pay big bucks in order to elevate their shoe closet with such a unique – and spiritual – design, because the shoes sold out mere minutes after being launched by Brooklyn-based company MSCHF, according to Fox News.
In order to create the aptly-named Jesus Shoes, the company gave a pair of classic Nike Air Max 97s a religious revamp, first filling the sneakers’ transparent air-filled sole with holy water that it sourced from the Jordan River and then colored in order to make it more visible inside the shoe.
A blessing: A pair of $3,000 Nike sneakers filled with holy water and blessed by a priest sold out in mere minutes after launching online on Tuesday
Spiritual style: There is also a crucifix attached to the laces of one of the sneakers, as well as a single drop of blood on each tongue, meant to represent the blood of Christ
Eager to ensure the shoes bore plenty of religious touches, the brand then added several other spiritual elements to the design, adding a Bible verse – Matthew 14:25 – in black writing on the side of the shoe, as well as a single blood drop, to represent the blood of Christ, which can be found on the tongue of the sneaker.
MSCHF designers then threaded a crucifix onto the laces of one of the shoes in each pair, and added a red insole – meant to reference the red Papal shoes that were traditionally worn outside by the Pope, until the current Pope, Pope Francis, made the decision to don black footwear instead.
Tribute: A red insole is meant to represent the red shoes that were traditionally worn by the Pope when he went outside
As a final special touch, the soles of each of the shoes – of which less than 24 pairs were made – were also scented with frankincense, one of the three gifts presented to baby Jesus in the New Testament story of his birth.
Even the packaging was given a religious makeover, with designers adding an image of an angel to the box, as well as a seal modeled after the Papal Seal.
Far from being an attempt to spread some spirituality to the world however, MSCHF’s aim with the release of the sneakers was actually to mock the ‘absurdity’ of ‘collab culture’.
Speaking to the New York Post, the brand’s head of commerce, Daniel Greenberg, explained that the company’s staffers were sharing ideas for ridiculous collaboration ideas, before they started wondering, ‘What would a collab with Jesus Christ look like?’
Referencing a recent viral collaboration between Adidas and Arizona Iced Tea, Greenberg explained: ‘We wanted to make a statement about how absurd collab culture has gotten.’
In July the two brands teamed up on a limited edition sneaker design, which was then sold for just 99 cents at a New York bodega – a stunt that sparked such a wave of interest, it led to a riot on the street as people desperately tried to get their hands on the shoe.